A float For The Future

OLAY | PEOPLE

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Olay turned to Meredith to help develop an attention-grabbing execution that highlighted the brand's commitment to empowering women in STEM.

To do so, Meredith leveraged the spectacle of the Macy’s Thanksgiving Day Parade and helped Olay create an impactful women-in-STEM-themed float meant to break through the clutter and put Olay in the hearts and minds of millions of consumers. Foundry was pivotal to this execution, developing native content extensions that created awareness and brought this moment to the masses.