ABOUT

Equal parts creative and strategic, Lauren is an experienced marketing and content strategist fueled by a deep curiosity about consumers behavior and interests. This curiosity - and the right mix of data-driven insights - allow her to develop integrated marketing campaigns (digital, social, print) that help brands engage, inspire and build connection with their audiences, resulting in brand and content partnerships that do far more than promote a product, but rather deliver true meaning and value to both the consumer and brand.

Currently, as Director, Content + Strategy, Lifestyle at Dotdash Meredith, Lauren leads the response to client RFPs, ideating the overarching program idea and content concepts for Retail, Home, CPG and Tech advertisers. 

Previously, at Foundry, the publisher's creative agency and content studio, she oversaw native and branded content executions for all Beauty, Fashion, and P&G brands, honing her expertise in creative production and operations, talent partnerships, content licensing, etc. A thoughtful, solutions-oriented leader, she oversaw the growth and development of her team and fostered strong internal relationships through the implementation of successful cross-functional processes. 

Her experience spans strategy, content production and operations, proposal writing, project management, client management, brand integration, media planning, and more.

Throughout her career, Lauren's work has not only graced the pages of publications like PEOPLE, Real Simple, InStyle, Byrdie and Better Homes & Gardens, but it's also reached millions of consumers - largely women - around the world, something she views as an honor and as a responsibility. This ability to make a positive impact is what truly drives her.

After 10 years in New York City, Lauren currently resides in Atlanta with her Golden Retriever, Luna.